Retail marketing management ppt

This lesson will address the organizational structure utilized in retail stores. What steps do retailers go through to develop a strategy. Sales management is mainly responsible for meeting the sales targets, hiring sales staff, training sales staff, preparing sales reports, order collections, stock checking, managing retailers and whole sellers, etc. Retail management retail marketing process watch more videos at lecture by. Jan 21, 2009 retail management uniti lecture no1 topic. Whether you are planning to start a career in retail or are looking to make the transition from sales associate to a senior position at the operational or head office level, bcits retail marketing management associate certificate program can help you get there.

In a laymans language, retailing is nothing but transaction of goods between the seller and the end user as a single unit piece or in small quantities to satisfy the. Retailer a dealer or trader who sells goods in small quantities, or one who repeats or relat. Created using powtoon free sign up at create animated videos and animated presentations for free. E retail management powerpoint presentation slides slideteam. Format retailer plans to use to satisfy target markets needs store type. It gives an overview of the concept of visual merchandising and lays emphasis on customer relationship management, brand management and sales management. Browse through this curated selection of the best marketing template ppts to find just the right one for your next powerpoint marketing presentation for 2019.

Firms have to make meticulous planning regarding type of merchandise to be bought, its presentation, pricing etc. It helps in the attractive display of the products at the store in order to increase their sale. New product development market testing development design 4 powerpoint ppt s. A strategic approach find resources for working and learning online during covid19 prek12 education. Organized retail is not just selling of goods, it embraces activities of marketing like grading packing, promotion and advertisements and show casing variety of goods, at reasonable price with offers like discount, credit. Retail is the sale of goods and services from businesses to an end user called a customer. She has taught retailing at every level in further and higher. Retail management merchandising, distribution and marketing. This marketing ppt set will help you turn your data into a beautiful marketing presentation fast. This environment is composed of laws, government agencies and pressure groups that influence and con strain various organisations and individuals in society. Retail management big bazaar introduction to retail industry. Legislation affecting retail business has steadily increased over the years. Understanding retail what is retail management study guide.

Marketing philosophy is the acceptance of customer as queenking. The retail transaction is at the end of the supply chain. Difference between sales management and marketing management. Miller center for retailing education and research. Ppt retail market strategy powerpoint presentation free to. Retail marketing decisions are substantially impacted by developments in the political legal environment. Many people who are entering the retail industry either as a store manager, owner, or vendor need help learning retail terminology. Digital marketing strategy ppt powerpoint plan template. Guarantee offered by the company if anyone orders the retail marketing plan package and for whatever reason he cannot launch his product or get new customers, then send the plan and the company gives him a full.

Retail marketing management marketing mix slideshare. Reviews simple and easy to use marketing tools that. Ppt on retail management submitted to rubina maam submitted by pawan sharma 2. Success of any retail organisation depends on presenting the merchandise that is needed by the customer. In order to be successful, retailers must make competent decisions over what is to be bought, in what quantities and at what time. Retail marketing comprises the activities related to selling products to the consumers through channels such as stores, malls, kiosks, vending machines, or other fixed locations. Facts of the case no assumptions key issues list alternatives evaluate alternatives recommend course of action 62. A free powerpoint ppt presentation displayed as a flash slide show on id. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. Retail management powerpoint presentation slides template ppt. Marketing in retail organization definition of marketing the chartered institute of marketing cim defines marketing as.

Ppt retail marketing powerpoint presentation free to view id. Marketing management mainly focuses on the practical application of marketing techniques. Retail marketing is application of marketing functions in distribution of goods to the customers. Retail management retail marketing process youtube. Ppt retail industry powerpoint presentation free to. Ppt retail marketing powerpoint presentation free to. We will also discuss various management positions, personnel, and training programs that are used in retail stores. Chapter 6 retail marketing faiza nasir retail marketing strategies creating footfalls in the store converting browsers into shoppers build the store brand store. The second edition of this text offers an approach that. Mar 30, 2018 for the love of physics walter lewin may 16, 2011 duration.

Retail involves the sale of goods from a single point malls, markets, department stores etc directly to the consumer in small quantities for his end use. Functions of retailing retailing functions and meaning. Retail marketing strategy ppt download slideplayer. It includes every sale to the final consumer ranging from cars to apparel to meals at restaurants to movie tickets. Retailing strategy for setting up retail organization and planning. In this specialization we will delve into the marketing mix and the skillset needed to implement successful marketing strategies. As explained by business dictionary, the distribution channel is the movement of goods from the manufacturer to the distributor to the retailer, who then markets them to the end customer. In this lesson we will look into the function of strategy, elements of retail. In this course, learn about retail management and how to encourage buying in your store by simple things such as designing a display and pricing items. Retail management marketing retail marketing is the range of activities the retailer does to create awareness about the products or services among. Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. Sales management mainly deals with managing a companys sales operations. When youre choosing a ppt for marketing, its a great idea to get a template that you can use over and over again. How can a retailer build a sustainable competitive advantage.

Retail marketing management introduction unit 1 slideshare. Retailing strategy human resource management chapter 9 retail locations chapters 7,8 retail market strategy chapter 5 financial strategy chapter 6. Product brand and product management, pricing, place distribution channel strategy and retail and promotion communication strategies, pr and advertising. Strategic marketing for retailing, knowing your customers fundamentals of merchandising, establishing a pricing. Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. Sep 07, 2016 fashion retail management gives insight into the principles of fashion marketing, retail buying and merchandising and imparts basic fabric knowledge from fiber to fabric and fabric to garment.

With that in mind we have compiled this list of key retail terms. It must cover every angle of merchandise management. Miller center for retailing education and research page 2 objectives understand the important role of international marketing and brand management in multinational retail enterprises mnres understand the differences in macromarket environment such as culture, politics, and economy between u. Mba retail management notes pdf rm notes smartzworld. In an attempt to understand the scope of the term retail, various definitions of the term have been examined. Retail any business that directs its marketing efforts towards satisfying the final consumer based upon the organization of selling goods and services as a means of distribution. Retail sales training course material sample power point. Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use it is responsible for matching individual demands of the consumer with supplies of all the. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. Powerpoint presentation download only for retail management. By virtue of this fact retail occupies an important place in the world economy.

Human resource management in retail organization free download as powerpoint presentation. Retail industry ppt free download as powerpoint presentation. Find predesigned ppt templates, presentation slides graphics, images and. Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail change.

Merchandise management is the process through which each retailer decides what items to carry, how much to have on hand to meet the needs of customers, where they should be. Created to inform users about case studies involving beacons, qr codes, and scannable ads. Retail marketing is the range of activities the retailer does to create awareness about the products or services among customers for selling. Retail marketing management merchandise management by mr.

This top ppt for marketing features digital research from trending social media marketing topics, like influencers, snapchat data, live video, and more. Retail any business that directs its marketing efforts towards satisfying the final consumer based upon the organization of selling goods and. Retail management merchandising, distribution and marketing learn about merchandise displays, marketing, and inventory planning with this free online retail management course. All these factors are involved in shaping the marketing strategies of retail. Front line retail selling skills random slide samples. Retail merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. Join us and explore the four key concepts of the marketing mix model, also known as the 4ps. A main consideration in retail marketing is the influence of the distribution channel and supply chain management processes. It also introduces you to visual merchandising, retail marketing mix, and etailing.